Ian Jamieson

Swanky (Shopify Platinum Partner)

Lead technology strategy and delivery for a Shopify Platinum Partner agency serving global brands across retail, FMCG, sport, and entertainment.

• —Oversee end-to-end technical operations across discovery, architecture, engineering, integrations, commercial services, and product development.
• —Authored the company's AI strategy: competitive positioning, agentic commerce, workforce evolution, security architecture, and a phased transformation roadmap.
• —Authored the company's cyber security policy suite, underpinning the ISO27001 certification programme I am leading.
• —Designing agentic engineering harnesses: version-pinned vendor primitives, guardrails enforced mechanically through hooks and CI, and knowledge systems wired in over MCP so agents work from retrieved facts.
• —Built one of the earliest agentic knowledge systems in production, on vector databases and context injection (May 2023), 18 months before MCP standardised the pattern.
• —Built Swanky Docs, an AI knowledge platform with AI-assisted drafting, MCP and vectorised repository documentation.
• —Shipped AI-powered locale translation tooling and an automated documentation pipeline.
• —Architected multi-store single-codebase Shopify builds, hybrid headless as a counter-narrative to full composable replatforms, Cloudflare O2O reverse proxies, and 3D/AR configurators in React Three Fiber.
• —Authored the book "The CTO's Guide to Composable Commerce", supported by an industry event programme co-hosted in London with Shopify, Klaviyo, Sanity, and Dynamic Yield by Mastercard.
• —Lead pre-sales engineering and architecture across enterprise pitches, contributing technically to 30+ commercial opportunities in the last six months.
• —Built and lead the engineering team, doubled in size, much of it now at four years' tenure.
• —Manage technology partnerships including Vercel, Sanity, Patchworks, and Shopify Professional Services.
• —Performed technical, AI, and legal due diligence for a successful private equity transaction.
• —Drove product development for Swanky's Shopify theme, "Eden": a productised build architecture and Shopify Theme Store candidate.

Design Bureau

Founded and directed a boutique digital consultancy specialising in bespoke software engineering. Oversaw production, strategy, client engagement, and operational management. Engaged with clients directly and through fractional contract roles, including the engagements below.

ShopCreatify (fractional contract via Design Bureau)

Guided technical strategy, architecture, and execution for high-value Shopify projects, balancing creative vision with robust engineering practices and commercial objectives.

Various clients (fractional contracts via Design Bureau)

Delivered bespoke applications and optimised user experiences across multiple industries. Provided full-stack development, UX design, and technical consulting.

Matchdeck

Led UI design and front-end engineering for a B2B intelligence platform while building production semantic search, graph database, and structured knowledge representation systems. Worked extensively with ontologies, semantic web technologies, entity resolution, and relationship modelling — foundational technologies that pre-date the current AI wave by a decade and now underpin modern agentic and retrieval-augmented systems.

• —Frontend Developer – Frontier Market Intelligence2011–2013
• —Creative Director – Global Africa Network2009–2011
• —Graphic Designer – Global Africa Network2008–2009
• —Lecturer – Concept Interactive2008
• —Graphic Designer – Freelance2007–2008